Founded in 1993, Aimer is one of the leading lingerie brands in China that possesses over 20 year’s experiences in the field of professional design, production and marketing for high-end lingerie. With an international presence in Europe, the Middle East and Southeast Asia, the Group’s creative design team continuously creates more than 400 new products under Aimer’s five main brands: AIMER, imi's, LA CLOVER, AIMER men and Aimer kids.

It is worthy to mention that Aimer owns professional Ergonomic Institute with precise database provided for the research of human body, which committed in creating a better and suitable lingerie version for Asian females. The Group consistently focuses on innovation and creativity in designs that aims to combine eastern aesthetics and western fashion in a perfect way.

Aimer has always been committed in the dissemination of Chinese culture, releasing a great quantity of classic collections that fully integrated with traditional Chinese element. Besides, Aimer holds conference that reflects the latest fashion trend of lingerie each year, which is being the iconic event within Chinese fashion industry. Aimer also possess excellent reputation in terms of fulfilling social responsibility, donating silicone breast and customized service for females with breast cancer and other target customers.